Demand Generation Manager

Every restoration job starts the same way. A crew walks into a flooded basement or a burned-out kitchen, sizes up the damage, and gets the first photos and readings down. Nobody understands that job better than the people who stood in it. Then the job moves back to an office that never saw it, and much of what the crew learned gets lost along the way.

magicplan changes that. We’re the field-first system that captures everything that happens on a job site and carries it from the first day of mitigation through the final day of reconstruction. One job. One record. Captured once. Thousands of restoration contractors across North America and the world already run on magicplan. Marketing's job is to reach the ones who don't yet.

You'll join us as our founding Demand Generation Manager in North America, helping define how magicplan grows in its biggest market. You'll build the systems, campaigns, and experiments that turn the right restoration companies into customers.

You'll run programs across email, paid media, events, partnerships, and whatever new channels are worth exploring. You'll have the freedom to shape the strategy, move quickly, create the content that fuels your campaigns, and double down on what drives pipeline.

Restoration companies don't respond to generic SaaS marketing. Part of your job is understanding how they think, then building demand programs that speak their language.

This is a fully remote** role with plenty of autonomy and ownership.

We’re not just looking for a match on paper—we want someone who’s passionate, driven, and ready to make things happen. If this sounds like you, let’s talk:

• You've run demand gen end-to-end, not just parts of it. You've worked in B2B marketing — ideally SaaS or tech. You can point to a specific campaign you built, what it generated, and what you learned when it didn't work.

• You write the content yourself. Emails, landing pages, lead magnets, webinar scripts. You don't brief an agency and review a draft — you open a doc and write. You know how to use AI tools to go faster, but the quality is yours.

• You've automated real marketing work with AI. You’ve already deployed AI agents or agentic workflows that support real marketing and GTM work, using LLMs and automation platforms as core infrastructure, not side experiments.

• You own outcomes. You can talk about campaigns that moved pipeline, channels you scaled, experiments that failed, and what you learned.

• You have taste. You know when something feels generic, even if you can't immediately explain why. You care about the details because they're often what make the difference.

• You're commercially minded. You don't get attached to campaigns that aren't performing. You double down on what drives pipeline and cut what doesn't.

None of these are required, but any of them will make you stand out:

• You've worked in restoration, construction, field services, or insurance tech, and you get how these buyers think.

• You're hands-on with tools like HubSpot, Customer.io, Clay, and Google Analytics.

• You've created content for a specific vertical or a technical audience and know how to speak their language.

• You've built and scaled an outbound engine from scratch.

We believe in working hard, having fun, and building something meaningful together. Here's what you get:

• Competitive base salary + variable compensation
• Employer-matched retirement savings (401k)
• Medical, dental, and vision insurance with company contributions
• 20 vacation days + 11 public holidays
• Learning & development budget to invest in your growth
• Remote-first culture with the autonomy to lead, create, and drive real impact